What is an Insight Community?
Communities are one of the most powerful drivers in our day to day lives. If you run a business you want to influence a community, but if you're an individual you want to be a part of one. With modern digital technologies, these communities are being transformed from a group of individuals into a powerful resource for collective intelligence, insight and crowdsourcing.
But how do we leverage this?
From an individual perspective, you get the chance to provide real and powerful insights to the issues that matter to you. From an organisational perspective, it's using the analogy that "more heads are better than one." We have seen countless case studies of businesses using the power of community crowdsourcing to garner powerful insight. But searching for the next great innovative idea isn't the only reason to garner insights from your community. It is also a tool for two-way user engagement.
As a leader of a community you're already aware that these people are the lifeblood of how it functions. The problem is without resources to produce scheduled content or ensure consistent communication it can be tough to maintain the relationship with your community. With crowdsourcing comes community insights, allowing your community to have their say in leading issues. For example Lays ingenious "Do us a flavour." campaign, allowed them to engage with their audience and garner community insights on the next innovative chip flavour. Or a more simple approach, Starbucks has an open platform titled "My Starbucks Idea" to encourage their community to place insight in the next product line.
All of this takes place around the ideation funnel, narrowing the width and allowing more selective and insightful ideas to process through. This is where platforms such as Mindhive becomes the key ingredient in community insight and user engagement. Becoming a crowdsourced consultancy platform for organisation and individuals to harness collective insight and start solving pressing issues.
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Mindhive is a platform that facilitates discussion on topics that affect you – and what we can do about it.
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Mindhive is used in research, government, community groups and consultancies to canvas a wide spectrum of voices to surface sentiment, insight, and the unexpected.